Our View #1 - 2012 Q2

New graphical identity

Written by Jørgen Læssøe

As a leading manufacturer of turnkey high-end  vision systems for a range of industries, JLI vision is proud to present its new global identity. After celebrating more than 27 years in business, JLI vision strategically decided it was time to develop a new identity that represents where the company is going today as well as in the future. We are extremely respectful about our long history in business and our faithful customers and yet we realized that our former logo represented the past and needed a brush up to deal with another 27 years.

JLI vision stands for quality and integrity as well as innovation and pioneering. We feel that our new logo successfully communicates these goals, and we sincerely hope that everyone will appreciate the fresh new look. We promise that our commitment and dedication to making some of the most advanced and complex turnkey vision systems in the world will continue.

Jørgen Læssøe

PS: We even have our very own tattoe - just for fun.